Visual search: because text search is so nineties

Imagine you are walking down the street when you see a stunning red sportscar flash by. It’s a new model – you’ve never seen it before in your life and have no idea what brand it is. But it’s so drop-dead gorgeous you just have to find out what it is. So you whip out your mobile phone and take a picture. The picture gets sent to a search engine, which recognises the car and gives you pictures, videos and information on the latest model, including pricing and colour options. If you think this sounds like a far-fetched vision of the future then think again: this sort of technology is already here.